Entertainment

YouTube removes deepfake videos: Users can report AI-generated content using their images

YouTube has updated its policies in June to address the rise of AI-generated content, not just Meta. Now, users can request removal of videos that use AI to create fake versions of their faces or voices. This is part of YouTube’s effort to responsibly manage AI use, which they announced last November.

There’s a significant difference in how YouTube handles takedown requests for AI-generated content versus misleading content like deepfakes. Previously, users could flag such videos as misleading. Now, YouTube requires individuals directly affected by these AI-generated fakes to request removal under privacy violation rules.

According to YouTube’s updated help guide, most cases require the person shown in the video to submit the takedown request themselves. Exceptions exist for minors, those unable to access a computer, deceased individuals, or others facing special circumstances.

After receiving a takedown request, YouTube won’t automatically remove the content. They consider various factors, such as whether the video indicates it’s AI-generated, identifies a real person, and if it might be considered parody, satire, or newsworthy. The portrayal of public figures and the nature of their depiction (e.g., criminal activity, violence, endorsements) are also weighed.

YouTube gives video creators 48 hours to respond to a takedown request. If the video is removed within that time, the case is closed. Otherwise, a formal review process begins.

YouTube clarifies that “removal” means taking down the entire video and potentially removing the person’s name and personal details from the title, description, and tags. Simply making the video private isn’t sufficient, as it could be made public again later. While blurring faces can address some concerns, complete removal is required to fully comply with takedown requests.

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