“Easycash” by Easypaisa Brings Improvement to Digital Borrowing
Easypaisa Brings Improvement
Easycash” by Easypaisa Brings Improvement to Digital Borrowing Reaffirming its commitment to providing seamless digital financial services to all Pakistanis, Easypaisa introduces “easycash,” a digital service offering instant, hassle-free access to loans for its users.
“Easycash” allows Easypaisa customers to obtain instant loans of up to PKR 15,000 without any documentation, offering flexible repayment terms with no hidden charges. Loan approval is based on a credit score, determined through Easypaisa’s advanced in-house credit scoring model that evaluates the user’s account activity and credit history.
To use the “easycash” service, users simply log in to their Easypaisa account and select the easycash loan menu. They can then enter an amount up to the maximum limit of PKR 15,000. Upon confirmation, the loan amount is instantly credited, with notifications sent via the Easypaisa app and SMS. Users can track and plan their repayments by viewing the outstanding amount, service fee, and due date, with the option to repay the full or partial amount directly from the easycash menu.
Muhammad Khurram Waraich, Head of Digital Lending & Data Science at TMB/Easypaisa, commented, “Easycash has revolutionized the way loans are borrowed, reinforcing our dedication to simplifying the lives of millions of Pakistanis through our innovative services. Access to formal credit is often critical yet involves extensive paperwork and complex procedures. With easycash, we aim to streamline access to formal credit, enabling individuals to meet their short-term needs easily. This initiative not only empowers individuals but also drives Pakistan towards a more inclusive digital economy.”
With one in four Pakistani adults having a registered Easypaisa account, the platform has consistently elevated its product offerings through a customer-first approach. Leveraging its in-house credit scoring model, easycash represents a significant advancement in Easypaisa’s digital lending product suite, contributing to a financially inclusive Pakistan.
Technological advancements in digital finance continue to simplify our lives. As Pakistan’s premier digital financial services platform, Easypaisa leads the way in introducing innovative and tailored solutions for all customer segments.
With over 40 million registered mobile accounts, Easypaisa has proven itself as a leader in Pakistan’s digital financial services landscape and remains dedicated to transforming Pakistan into a financially inclusive society through collaboration and technology.
