Latest Vegasoft Technologies Marketing Posts Lahore 2024

Digital Marketing Expert And PPC Specialist Required

Position: Digital Marketing Expert / PPC Specialist

We are looking for a talented and experienced Digital Marketing Expert / PPC Specialist to join our dynamic marketing team. The successful candidate will be responsible for planning, executing, and optimizing online marketing campaigns across various digital platforms to drive traffic, generate leads, and increase conversions. This role demands a strong understanding of Pay-Per-Click (PPC) strategies, Google Ads, social media advertising, and other digital marketing channels.

Key Responsibilities:

• PPC Campaign Management: Develop, implement, and manage PPC campaigns on platforms such as Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, and others.
• Keyword Research: Conduct detailed keyword research to identify high-performing keywords, optimize ad copy, and improve click-through rates (CTR) and conversion rates.
• Budget Management: Allocate and manage campaign budgets to ensure optimal ROI, including bid adjustments, daily spend monitoring, and financial reporting.
• Ad Creation: Craft compelling ad copy and design creatives that align with campaign goals and resonate with the target audience.
• A/B Testing: Perform A/B testing on ad copy, landing pages, and other campaign elements to enhance performance and maximize conversions.
• Analytics & Reporting: Monitor, analyze, and report on campaign performance using tools such as Google Analytics, Google Ads, Facebook Ads Manager, etc. Provide actionable insights and recommendations for optimization.
• SEO Coordination: Collaborate with the SEO team to integrate PPC and organic strategies, ensuring a unified digital marketing approach.
• Audience Targeting: Develop and refine targeting strategies based on demographics, behaviors, and interests to reach the most relevant prospects.
• Competitor Analysis: Assess competitor strategies and implement tactics to gain a competitive edge in the digital space.
• Client Communication: Maintain clear communication with clients and stakeholders to understand their business objectives and provide updates on campaign progress.
• Staying Updated: Keep abreast of the latest trends, best practices, and algorithm changes in digital marketing and PPC advertising.

Requirements:

• Experience: Minimum of [X] years of experience in digital marketing with a focus on PPC campaign management.
• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Technical Skills:
  • Proficiency in Google Ads, Bing Ads, Facebook Ads Manager, and other PPC platforms.
  • Strong understanding of Google Analytics, conversion tracking, and tag management.
  • Experience with keyword research tools such as SEMrush or Ahrefs.
  • Familiarity with A/B testing tools and strategies.
  • Basic knowledge of HTML/CSS and landing page optimization is a plus.
• Analytical Skills: Ability to interpret data, identify trends, and make data-driven decisions.
• Communication Skills: Excellent written and verbal communication skills for creating ad copy and reporting campaign performance.

APPLY HERE (IF APPLICABLE)