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Samsung has begun advertising Galaxy Unpacked extensively with billboards appearing worldwide

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Samsung is gearing up for its upcoming Galaxy Unpacked event in Paris on July 10th with a splashy pre-launch campaign. Instead of relying solely on online promotions, they’ve opted for a more traditional approach: placing large billboards in major cities around the world.

These digital billboards have been sighted in cities like Bangkok, Brasilia, Dubai, Ho Chi Minh City, London, Madrid, New York, Seoul, Tokyo, and Warsaw, with more expected to follow.

The billboards feature a rotating 3D cube, transitioning into an image of the Eiffel Tower (a nod to the event’s Paris venue) and concluding with the four stars from the Galaxy AI logo. This teaser campaign has piqued interest among fans, suggesting a possible emphasis on artificial intelligence in the new Galaxy devices. Samsung has confirmed that the foldables will indeed incorporate Galaxy AI features.

According to a press statement, this initiative symbolizes “Samsung’s mission to unlock innovative experiences for users worldwide.” The company describes the campaign as heralding “a realm of possibilities that will revolutionize creativity, productivity, seamless communication, and much more.”

What exactly will these innovations entail? We’ll get all the details on July 10th when Samsung unveils the Galaxy Z Fold 6, Galaxy Z Flip 6, Galaxy Watch 7, Galaxy Watch Ultra, and the Galaxy Ring at the event.

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